And it’s kind of like, it’s funny, because we had like, another chip on our shoulders, the other shoulder had a chip, like to the librarians, like, “Hey, there’s this whole world out there that needs us and stop just thinking about libraries as the only context for this kind of work to happen. And I knew that library science and information science, which is where I’d come from, were areas that had something to offer, but were absolutely terrible at presenting those skills to the world, that’s something that the world could take advantage of.Īnd so that was kind of, what we were trying to do, is make a point to the world that librarians and their ilk had something to offer in this new era of the information revolution. I had a huge chip on my shoulder, because I saw the web exploding, and I saw all this mess of content that was going to just, it was pretty obvious right away, that it was going to be a disorganized mess and that nobody would be able to find anything. People don’t know about Zachman, but I think he actually invented the term.īut, when we were writing about this, Peter and I, well, I’ll speak for myself because Peter, I think was a lot calmer and mentally more healthy than I was at the time. Others as well, by the way, like John Zachman, who came at information architecture from a completely different perspective. And there were people who were writing about, maybe a slightly different flavor of it for a while. Lou: I was saying here, I mean like we didn’t invent it. What was that like for you? To release this book and just be like, “Let’s see what happens. And I have to remind people all the time: I did not invent content strategy, was not me, already was a thing. Kristina: Yeah, well, codifying content strategy as a discipline, sort of that sits adjacent to user experience. What was that like, writing kind of that first big book on information architecture? I mean, it’s not … You know, a weird thing that I tell people all the time, because I similarly wrote kind of the first … Kristina: Yeah, that’s what Melissa Rach and I did to on the second edition for sure. I mean, it could be that you go off and you do your own thing, which we kind of did a lot of, or it could be, practically like, you’re sitting together all the time co-writing literally. Lou: Well, but even then co-authorship depends how you slice and dice it. Kristina: So and you co-authored that with Peter Morville, so that was less lonely that you had a co-author. Kristina: Yeah, what year was the first edition? ‘99? Is that right? Lou: Because the web was pretty new then. Kristina: Well, so let’s talk about your experience actually, in writing “Information Architecture,” because at first it was Information Architecture for the World Wide Web, right? Like that was the first title. I mean, it’s lonely, right? I mean, it’s like, of all the work we do in creating content and products, it’s the thing that places you in a position most far distant in time and space from your customer, your user, your reader. And, we want to do it the way our publishers, our own publishers didn’t do it.Īnd so that was kind of the genesis for me starting doing this, and yeah, I’d much rather have somebody else do the horrible work of sacrificing their family life and personal time, and. And when I started Rosenfeld Media, he said, “Oh, yeah, you’re like me.” I was really happy to hear that, “You’re like me.” Most publishers are frustrated authors. ![]() Lou: Well, I think … It’s funny because one of my heroes is Tim O’Reilly. Kristina: So you don’t have to write any more books? And that’s, is that why you became a publisher? Lou: When you get really smart about the creation of books, you realize it’s better to get somebody else to write them. Everybody’s like, “When are you going to write another one?” I’m really tired. I’ve only written … I’ve only like, wrote one. Now he helps curate the Enterprise Experience and DesignOps Summit conferences. Lou co-founded the Information Architecture Institute and the IA Summit. He has edited or co-authored five books, including “the polar bear book”-or that’s what everybody calls it-Information Architecture for the Web and Beyond, and Search Analytics for Your Site. Here with me today is one of my favorite people and someone I am proud to call a mentor, whether or not he knows that that’s what I call him behind his back, and it is Lou Rosenfeld.Īnd Lou is the founder and publisher of Rosenfeld Media. Welcome back to another lovely episode of The Content Strategy Podcast. This podcast is brought to you by and Brain Traffic, a content strategy consultancy. ![]() Kristina: Hello again, welcome to The Content Strategy Podcast.
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